Do you get frustrated when you look at the number of visitors to your website and wonder why you did not receive a comparative number of calls or sales from your website?
Don't worry. Chances are that as long as you have a modern, easy to navigate, website, the visitors did not leave your website because they didn't like what they saw. They could have just begun their research or have done the research but still aren't quite ready to make the purchasing decision.
So I'm sure you are wondering, "How do you get them to come back?"
The answer is RETARGETING.
Targeting is when you have efforts to direct someone to your website for the first time. This can be done in a number of ways including Search Engine Optimization, Pay-Per-Click campaigns, blogs, other website referrals, cold emailing, cold calling and more!
Retargeting, particularly Site Retargeting, is when you try to get someone to come back to your website having your internet advertisement displayed in the sidebar or on top of your visitor's computer screen when they visit other websites. You can also put get your internet ad displayed based on their searches for keywords that match what your website is about. There are many other ways to retarget that all act similarly.
Overall, retargeting is getting your internet ad in front of people based on their online behavior.
To find out how to get your internet ad in front of people based on their location behavior read about geotargeting.