People today spend a great deal of their time online––more than six hours per day––which indicates that the internet is not a place to miss if you’re looking for brand awareness.
When you run a business, one of the most important aspects of success is brand awareness. Brand awareness is important because it means that potential customers recognize your brand as an authority in your niche. If your potential customers don't know who you are, why would they buy from you? That's why developing and nurturing brand awareness is vital for any business looking to grow its customer base—and there are plenty of ways to do it. In this blog post, we'll explore how digital marketing can help increase your brand's reach and visibility across the internet while minimizing costs.
1.) The first step to brand awareness is building a strategy
The first step to brand awareness is building a strategy. A digital marketing strategy is made up of the following:
· Your company's mission, vision and values.
· A target audience profile. This includes who your customers are, what they want and how they shop for it. It should also include any demographic information that can be quantified such as age, income level or location of residence.
· Objectives (what you want to accomplish). For example, you might want new customers to contact you through email or phone calls so that you can convert them into sales leads or even sales themselves; another objective could be improving the quality of customer service received by current clients; yet another might be increasing brand recognition among consumers who have never heard of your company or product line before (this is especially true if it's new).
2.) Build Trust and Authenticity
Another important aspect of digital marketing is publishing informative and entertaining content on your website. This helps provide value to your customers, as well as building trust in your brand.
You can also use a blog to share industry news, tips, best practices and other relevant information surrounding your business. By providing this type of content on a regular basis, you’ll be able to build up credibility with potential customers and even attract higher quality leads through organic search results (which is basically free advertising).
Your main goals with trust building should include the following:
· Build trust through transparency.
· Build trust through social proof.
· Build trust through consistency.
· Build trust through quality content (i.e. make sure your website looks good, has a clear call-to-action, etc.)
3.) Utilize and Optimize Your Website
You pay thousands of dollars on your website! Making sure your website is mobile-friendly will pay dividends! With people using their smartphones, tablets and other devices to surf the web 24/7, it’s essential to have a site that displays properly on all devices. This means there should be no issues with viewing your content or navigating through the pages. It may seem like an obvious factor, but if it doesn’t look good on mobile devices then people are less likely to visit or stay at your site for long periods of time – which can result in lower conversions and sales.
Your website should be secure. The importance of creating a secure website cannot be stressed enough because this will ensure that visitors feel safe when visiting your site and sharing personal information with you such as email addresses and credit card numbers (if necessary). Since most people would rather not purchase from sites that don't take security seriously, it's important for businesses who want to generate leads via digital marketing campaigns to utilize SSL certificates. SSL certificates can provide peace-of mind while browsing online shopping carts - especially since many marketers rely heavily on eCommerce platforms. Shopify Plus, for example, offers basic protection against hackers trying access private information stored on their servers' databases. However these systems aren't foolproof, so having something extra like an SSL certificate installed would definitely help boost confidence levels among potential customers looking around online stores before making purchases.
4.) Promote your content on social media
Use social media to promote your content and gain brand awareness. The best way to do this is to create a dedicated Facebook group for your fans, followers and customers. This allows you to engage with them directly, in an environment where they’re most likely to interact with your content.
On Facebook, encourage engagement by posting questions or offering fun facts about the industry you work in. If someone comments on a post or shares it with their friends, make sure that you thank them for their support!
In the end, brand awareness comes down to these three simple concepts: your content needs to be informative, entertaining, and well-crafted. You also need to make sure that your website is optimized for search engines. And lastly, you can use paid media (like Facebook ads) in order to reach a wider audience. Once you’re able to achieve all three of these things consistently over time then your brand will get noticed by more people who may eventually become customers too!