Geofencing is a location-based marketing strategy that allows businesses to target their ads to people who are physically located within...

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You know the saying "A Picture is Worth a Thousand Words", so how is this picture? This is the market research of the effect of OOH (Out...

The purpose of digital advertising/marketing = to get people to your website. The purpose of a website = to convert visitors to customers...

I came across a some compelling statistics that tell an interesting story of how two separate digital marketing techniques can work hand...

How would you like to put a billboard in front of your competitor's business? Think about it. Every time someone goes in to your...

Do you get frustrated when you look at the number of visitors to your website and wonder why you did not receive a comparative number of...

1. Consumers WANT it 2. High percentage you will be seen 3. High ROI Now, let's break this down: 1. Consumers WANT it 77% of...

Many people focus on Search Engine Optimization, or SEO, in order to get to the top of the 1st page of Google. SEO is when you do things...

The first principle of marketing & advertising is to have your message in front of people where they are and where are they? On the...