I came across a some compelling statistics that tell an interesting story of how two separate digital marketing techniques can work hand in hand in order for you to obtain more customers.
Stat 1: Every $1 spent on email marketing produces $44 in return
E-mail marketing is essential for business growth in today's environment. Are you collecting email addresses from your website? From in-store customers? If not, you are missing out on one of the most effective forms of advertising. In fact...
Stat 2: 80% of retailers say email marketing is their bestmethod for customer retention
If you do not have a large email database, are just getting started, or if you simply need fresh leads instead of overworking your existing database, then you can send email ads to 3rd Party databases.
Stat 3: 77% of people prefer to receive promotional materials over email than any other channel
E-mail marketing can get new customers to your website, BUT...
Stat 4: Approximately 96% of visitors that come to your website are not ready to buy
AND...
Stat 5: 72% of online shoppers (on average) will abandon their cart before checkout
So people are open to receiving ads from emails and emails have been shown to be quite effective yet even then the people who open your ad then go to your website are still likely to leave without making converting in to a customer. In fact...
Stat 6: Only 8% of these customers will return to complete their purchase
HOWEVER...
Stat 7: 26% of customers who are exposed to retargeting will return to the website. Hence, retargeting is needed to complete the conversion process started by email marketing! Retargeting should already be set up on your website since...
Stat 8: Website visitors who are retargeted with display ads are 70% more likely to convert on your website
An even more effective retargeting method than site retargeting is to specifically retarget to those who opened and clicked an email you sent them! They already expressed interest in you by clicking on your email and visiting your website, now you can remind them to come back!