Sales Tools
TOTAL AMOUNT
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Blip Billboard Blips Estimator
STEP 1: Client's Budget / Days for Campaign / 2
STEP 2: Input that in this calculator & put the result in the first box
STEP 3: Select a billboard(s) & input the estimated number of Impressions Per Day on that billboard in the second box.
STEPT 4: Input the number of days for the campaign (no more than 30 or 31 days for a month)
Total Impressions
TOTAL AMOUNT
SALES PROCESS
PROSPECTING
Purpose:
Get an appointment to present (either in-person or in Zoom)
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Method:
Call, Email, Visit, Call, Email or Visit, Call, Email
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Who:
Whoever handles the advertising for the business (often the owner or general manager)
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Intro Pitch (customize as needed):
Who handles your advertising? I'm with Adz Solutions & I'd like to talk to them about what we can do for your business. We manage traditional digital campaigns but we also have some unique products others don't have access to.
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Set the Appointment or Pitch right then!
What do you need to give a presentation? Your phone.
Pull up the Products Page to show the products we use. BUT explain that we are digital experts that can figure out which product or products will best suit their goals.
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Then use the strategy steps below:
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Prospecting Tips
Rule of thumb - 50 touchpoints per day, or 250 a week for 8 weeks
A touch point is a phone call, email, or in-person.
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What I do with new sales reps is have them collect 10 business cards a day.
50 per week for 6 weeks.
This is 300 face-to-face introductions to get an appointment.
Then we sort out the business cards at the end of each week, and categorize them as A, B, or C.....
Focus on the A's.... Call the C's on a bad weather day.
300 business cards to achieve
30 CNA appointments
to get 9 presentations
to get 4 closes.
Or 2,000 overall touchpoints over the 8 weeks
to schedule 50 appointments (email + phone + pop-ins is less of a % than 300 business cards)
to get 12 presentations
to get 4-6 closes
OUR STRATEGY
1.) Identify the client's target audience and goals
2.) Identify the client's marketing budget
3.) Do a Free Website Assessment (always)
4.) Make sure their website is user friendly & updated (if not, propose website build)
5.) Generate a marketing strategy which focuses on achieving identified client goals
6.) Implement and manage marketing strategy with ROI reporting and campaign performance analysis”
7.) Optimize and adjust campaigns as needed as client goals shift or grow
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*Whenever possible, do not let the client choose their own tactics & strategy. As experts, we will allocate their marketing budget to best achieve the clients goals through the use of multiple media channels.
Tactic Examples Below
Car Dealership
Potential Products:
• Site Spy
• Addressable Display
• Digital Billboard
• (possible) Event Fencing
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Most car dealerships already have a digital sales manager, but they do NOT have Site Spy. Site Spy will give them daily leads for their sales team to follow up on.
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Then, we can run an addressable campaign from the leads gathered each month.
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Used car dealerships may be interested in the branding options that digital billboards offer.
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Some dealerships may not be taking advantage of geofencing, and an event fence where we do a geofencing campaign just for an event like a college football game, may be ideal for some car dealerships.
Medical Business
Potential Products:
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SEM - Search Engine Marketing
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Google My Business
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Paid Search
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SEO
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Site Spy
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Email Marketing
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Search Retargeting
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Geofencing
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Medical based businesses usually get a large clientele but do a bad job of following up unless it is time for their next appointment.
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Setting up a regular email marketing plan to give tips on health will make their customers feel more confident in the expertise of their health provider.
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But driving traffic to their website is key since volume is key for most medical providers.
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Use SEM & Search Retargeting along with Geofencing to drive traffic.
Most Small Businesse
Potential Products:
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Google My Business
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Site Spy
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Email Marketing
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Search Retargeting
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(optional) Paid Search or Geofencing
Many startup small businesses rely on word of mouth and the hope that "if you build it they will come."
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Unfortunately, that isn't true. They have to get their business in front of people and remind them of their business frequently.
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Some of the key things just to get started on a smaller budget include Google My Business - the top search engine function for a small business, Site Spy to get leads, Email Marketing to remind past customers of their business & to encourage them to return & Search Retargeting to get people to know about their business if they do a search for terms related to them.
Restaurant
Potential Products:
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SEM - Search Engine Marketing
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Google My Business​
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Paid Search
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SEO
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Geofencing​
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Email Marketing
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Social Media
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Using social media ads is a great way for others to share their food content & entice others to try out the restaurant.
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Making sure you are seen once someone does a search for "sushi near me" is key, therefore they need to optimize their Google My Business page.
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Geofence competitors to steal away the competition & build an email database offering coupons, specials & introduce new menu items to their past customers to entice them to return.