Ads seen through apps & on websites. You can specifically target so only certain people will see your ads based on their search history, websites they visit, stores they visit or even based on where they live, what their age is and more!
Methods to deliver Internet Display Ads include:
Geofencing is when a digital fence is placed around any physical location like your competitor, a sports arena or a convention center. When your potential customer visits those locations their phone is registered & now when they are on the internet, they may begin seeing your ads! Great strategy for those trying to steal from the competition. related to this is Event Fencing, which is when you place a digital fence around an event & then ads are seen by the people who attended that event.
Addressable Targeting is when we already have a specific list of physical addresses & just have your ads seen to theose who live at those addresses. Great strategy for those with a large database of former clients.
Search Retargeting is when someone does a searches for terms related to your business on a search engine then for the next 30 days as they are on the internet, they may begin seeing your ads! Great strategy for those who may not rank on the 1st page of Google for their search terms.
Site Retargeting is when someone visits your site, their device is registered and as they are on the internet, they may begin seeing your ads! Great strategy for those wanting to remind site visitors to come back.